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CNI’s Rebranding
New Icon & Slogan
With over two decades of growth,
CNI has developed rapidly,
locally and on international shores,
nurturing and expanding loyal
communities. CNI will continue
to progress, uplifting lives in its
dynamic communities and
assured of a brighter future.
In line with CNI’s progress, a
rebranding exercise has been
rolled out with a new icon and
slogan to celebrate the dawn of
this new beginning. The slogan
“Uplifting Lives” means that CNI’s
concerted efforts are made in
earnest to deliver holistic, uplifting
experiences that enhance the
quality of life and inspire you
and the people you care.
You will see more of the new icon
in the Company’s materials in
the future.
The rationale of this new icon are:
- WHITE
Pure, Perfection, Harmony, Safe & Trusted Brand
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- SQUARE
Robust Strength, Stability, Reliable, Landmark, Continuous & Steady Growth
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- RED
Passion, Strength, Pride, Desire, Love, Heart
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- FAMILY
Community, Closeness, Unity, Family
Values At Heart, Traditions
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- BLUE
Intelligence, Health, Truth, Loyalty, Wisdom
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- LEAPING
Full Of Life And Energy, Healthy,
Vitality
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